In my in-box today I was offered a special deal on magazine subscriptions.
I haven’t subscribed to magazines since my children were born. Excepting those fundraising subscriptions they come home with now and then.  Then once they arrive, I have to tear off the front cover so not to permanently implant suggestions in my sons’ open minds that that’s what women are supposed to look like.
Eyeing my coverless, unread magazines this morning as they sit on the ottoman, I started thinking about trends. I’ve never liked trends, since the minute a new one appears you’re instantly on the outside looking in.
That seems to be the effect of a trend – the creation of an in crowd and an out crowd. The in crowd steeped in a vulnerability of knowing that their membership is based on something momentary. The out crowd made up of three parts – the blissfully unaware, the couldn’t care less and the desperately seeking a way out.
Taking a look around, no one seems to hit the clothing trends all that effectively. When some do, I find myself hoping that that they have a good friend who will talk them into a different choice next time.
Like most trends, particularly style trends, people try to embrace them because they want to fit in. We’d be better off, though, understanding our own self and style and moving more in that direction. Living for the external ‘fit’ or approval always results in an empty ending.
Same goes for business. I love the way most marketers have shifted almost completely into simply doing what works, as opposed to following bucolic, pre-digested formulas. Interestingly, the most successful companies tend to reflect their original reasons for existence in their mission and in their marketing. They may reinvent their offerings from time to time to better meet demand, but those who remember the why and the passion for the company’s existence in the first place find that customers resonate powerfully to that wisdom.
There is reason and meaning for everyone here. The more tuned in to that path we can be, the more we reject the external suggestions we should be or do something else, the happier, more meaningful our lives are.



